Best Western Premier, Kraków
It's okay to use hamburger menus! We know how people really use their mobile phones and tablets, and have developed a human-centered design system to encourage your eCommerce users to find, understand, and transact better.
Rafał Tabaczek (Ekspert Systemy Informatyczne Sp. z o.o. Sp.K)
Efektywne zarządzanie mobilnymi handlowcami czyli magia EMP to oryginalna i angażująca prelekcja, podczas której zaproszę Cię do doświadczeń, by pobudzić twoją kreatywność w zarządzaniu mob.handlowcami.
The lecture will be about building a relationship in the mobile between the buyer and the online store. I will show how gain buyers trust using mobile solutions and tools and what kinds of mistakes we should avoid.
Grzegorz Rudno-Rudziński (UNITY S.A.)
A lot of companies state the mobile year in e-commerce has finally happened, alongside the year of API, partner platforms, GDPR, and the generation Y. What does this mean for your company?
I'll be talking about how to approach Mobile Channel implementation in a large organisation that has a vast customer group as well as many employees, and why I believe that in such case “Digital transformation” is an unfit term.
Bartlomiej Jakubowski (Akamai)
The relationship between performance and business metrics are a fact. But what impact does performance have on your shop? We would like to show you, how this impact can be measured and used to the advantage of your business.
Big Data has already evolved from future's melody to a present necessity. In my presentation, I'm going to share a few words about benefits coming from Data Science in eCommerce and methods of its implementation in your business.
Progressive web apps are quite new on the eCommerce market, but they have already proved their advantages. Online shops built as PWAs are much faster, safe on the front end, and work offline.
With 7m+ apps available, mobile improves every facet of our lives, including the way we work. Pocket App Chairman, Paul Swaddle, will provide insight into how B2B apps can be employed to improve efficiency, productivity and cost.
Jeroen van Geel (Oak & Morrow)
Imagine having the best mobile commercie idea in the world. One that solves a real problem. But you just can’t convince others to make it happen. The dream is dead! Killed before it even started! Over the years I have pitched many, many, many different and varied ideas. And I know firsthand how it feels to witness that nugget of inspiration you put so much energy into get crushed into oblivion. My aim is to make sure this never happens again. To anyone. During this keynote you’ll learn how to discover the core of your idea, understand who you need to convince and most importantly learn how to convince them.
Raluca Radu (GPeC & ANSWEAR.ro)
Mobile e-commerce market in Romania - 5 minutes - facts and figures and trends; Comparison with mobile e-commerce numbers in other markets in CEE; 10 practical user experience tips from GPeC A/B testing studies for mobile.
Joanna Ostafin (Project: People)
Is application design for the Z generation different from design for previous generations? When do remote tests turn out to be more appropriate? And is it possible to design an application ... in a week?
Patrycja Rozmus (Brainly), Konrad Dzwinel (DuckDuckGo)
Design systems - what are they? Why are they such a hot topic right now? And, most importantly, how they can benefit your company? Learn answers to these questions and more from two perspectives: designer and a programmer.
Marta Mielcarek (SoftwareMill)
Expectations VS reality: how the process of developing UX projects for IT companies really looks like. During my talk, I will focus on how the design process works in practice comparing to what we know from theory.
Konrad Olejarczyk (Mobee Dick)
Payment is often a step harder than the choice of the shop and product itself. I will present lessons gathered by the banking industry throughout the years of designing mobile payment methods and proving their worth to customers.
Have you heard of koszykroku.pl? In 250 user tests, we checked how online shoppers react on basket and elements e-shops use to increase conversion. How to delight your customers? What makes them angry or confused? I'll tell you.
Michał Giera (Spicy Mobile/Just Run App)
How users rate shopping apps? What features they pay attention to? What is the strength of the m-commerce app, and what needs improvements? We will answer these questions due to research carried by Just Run App.
Łukasz Zaleśny (Blue 449), Łukasz Malinowski (Blue 449)
A guide showing how to build technological brands inspired by interesting examples from the world and Poland, conclusions coming from data and many research projects, as well as from marketing experience of startups.
Kaspar Szymanski (SearchBrothers.com)
Open Q&A session with a former, senior Google Search employee . your chance to find out about Google and SEO industry secrets!
Maciek Ziemczonek (Grupa Domodi)
Very practical set of tips on mobile shopping. Based on research, no theory. You might be surprised what features are essential to users. You will find out which features are key to develop.
Czy mobile powinien dostosować się do emaila, czy email do mobile? Czy email mobile friendly musi być responsywny? Podczas prezentacji pokażę jak właściwie tworzyć komunikację poprzez email marketing dla e-commerce i m-commerce.
You will learn which elements of e-commerce site optimization will affect both SEO and Google Ads and how to rethink your Google presence strategy with the maximum benefit of the sales funnel. Scalable ideas and specific examples.
Mobile seems to be naturally rooted in Omnichannel Retail. But do we really understand its role and do we execute its potential in the proper way? Let's see some example of a retail daily business
My aim is to show you how to implement and scale Growth Marketing (Growth Hacking) activities in the development of your mobile eCommerce app.
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