Programme

  • registration
    8:00 - 9:00

    Rejestracja / registration

  • start
    9:00 - 9:15

    Rozpoczęcie / beginning

  • prelegent
    9:15 - 9:45

    1, 2, 3 for Better Mobile Design

    Steven Hoober (4ourth Mobile)

    It's okay to use hamburger menus! We know how people really use their mobile phones and tablets, and have developed a human-centered design system to encourage your eCommerce users to find, understand, and transact better.

  • prelegent
    9:50 - 10:20

    Mobilne wsparcie dla rzeczywistych handlowców, czyli magia EMP

    Rafał Tabaczek (Ekspert Systemy Informatyczne Sp. z o.o. Sp.K)

    Efektywne zarządzanie mobilnymi handlowcami czyli magia EMP to oryginalna i angażująca prelekcja, podczas której zaproszę Cię do doświadczeń, by pobudzić twoją kreatywność w zarządzaniu mob.handlowcami.

  • coffee
    10:20 - 10:50

    Przerwa kawowa / coffee break

  • prelegent
    10:50 - 11:20

    Customer Experience in the m-commerce

    Marcin Rudzik (Brand Active)

    The lecture will be about building a relationship in the mobile between the buyer and the online store. I will show how gain buyers trust using mobile solutions and tools and what kinds of mistakes we should avoid.

  • prelegent
    11:25 - 11:55

    What does Omnichannel mean for your company?

    Grzegorz Rudno-Rudziński (UNITY S.A.)

    A lot of companies state the mobile year in e-commerce has finally happened, alongside the year of API, partner platforms, GDPR, and the generation Y. What does this mean for your company?

  • prelegent
    12:00 - 12:30

    Digital Transformation or Digital Strategy? What is more important and what does it really mean?

    Tomasz Woźniak (Future Mind)

    I'll be talking about how to approach Mobile Channel implementation in a large organisation that has a vast customer group as well as many employees, and why I believe that in such case “Digital transformation” is an unfit term.

  • dinner
    12:30 - 13:20

    Obiad / dinner

  • prelegent
    13:20 - 13:50

    What does performance mean for your business metrics?

    Bartlomiej Jakubowski (Akamai)

    The relationship between performance and business metrics are a fact. But what impact does performance have on your shop? We would like to show you, how this impact can be measured and used to the advantage of your business.

  • prelegent
    14:30 - 15:00

    How to implement Data Science in your business?

    Sebastian Malczyk (Miquido)

    Big Data has already evolved from future's melody to a present necessity. In my presentation, I'm going to share a few words about benefits coming from Data Science in eCommerce and methods of its implementation in your business.

  • coffee
    15:00 - 15:20

    Przerwa kawowa / coffee break

  • prelegent
    15:20 - 15:50

    Progressive Web Apps (PWA) as a Game Changer for eCommerce

    Tomasz Karwatka (Divante)

    Progressive web apps are quite new on the eCommerce market, but they have already proved their advantages. Online shops built as PWAs are much faster, safe on the front end, and work offline.

  • prelegent
    15:55 - 16:25

    MOB_LE - Is Your Brand Filling In The Gaps?

    Paul Swaddle (Pocket App)

    With 7m+ apps available, mobile improves every facet of our lives, including the way we work. Pocket App Chairman, Paul Swaddle, will provide insight into how B2B apps can be employed to improve efficiency, productivity and cost.

  • prelegent
    16:30 - 17:00

    Pitching Ideas: Make people fall in love with your ideas

    Jeroen van Geel (Oak & Morrow)

    Imagine having the best mobile commercie idea in the world. One that solves a real problem. But you just can’t convince others to make it happen. The dream is dead! Killed before it even started! Over the years I have pitched many, many, many different and varied ideas. And I know firsthand how it feels to witness that nugget of inspiration you put so much energy into get crushed into oblivion. My aim is to make sure this never happens again. To anyone. During this keynote you’ll learn how to discover the core of your idea, understand who you need to convince and most importantly learn how to convince them.

  • closing
    17:00 - 17:05

    Zakończenie / ending

  • party
    21:00 - 1:00

    Networking Party - Choice Club, ul. Floriańska 15, Kraków

  • registration
    9:30 - 9:40

    Rozpoczęcie / beginning

  • prelegent
    9:40 - 10:10

    10 Practical Tips and Tricks for Mobile E-Commerce Success

    Raluca Radu (GPeC & ANSWEAR.ro)

    Mobile e-commerce market in Romania - 5 minutes - facts and figures and trends; Comparison with mobile e-commerce numbers in other markets in CEE; 10 practical user experience tips from GPeC A/B testing studies for mobile.

  • prelegent
    10:15 - 10:45

    Every generation has its own time - designing applications for Z generation

    Joanna Ostafin (Project: People)

    Is application design for the Z generation different from design for previous generations? When do remote tests turn out to be more appropriate? And is it possible to design an application ... in a week?

  • coffee
    10:45 - 11:15

    Przerwa kawowa / coffee break

  • prelegent
    11:15 - 11:45

    Bridging the gap between design and development

    Patrycja Rozmus (Brainly), Konrad Dzwinel (DuckDuckGo)

    Design systems - what are they? Why are they such a hot topic right now? And, most importantly, how they can benefit your company? Learn answers to these questions and more from two perspectives: designer and a programmer.

  • prelegent
    11:50 - 12:20

    Mockup vs real life

    Marta Mielcarek (SoftwareMill)

    Expectations VS reality: how the process of developing UX projects for IT companies really looks like. During my talk, I will focus on how the design process works in practice comparing to what we know from theory.

  • dinner
    12:55 - 13:45

    Obiad / dinner

  • prelegent
    13:45 - 14:15

    UX of payments, what can banking teach m-commerce?

    Konrad Olejarczyk (Mobee Dick)

    Payment is often a step harder than the choice of the shop and product itself. I will present lessons gathered by the banking industry throughout the years of designing mobile payment methods and proving their worth to customers.

  • prelegent
    14:20 - 14:50

    How (not) to daunt on-line shopper

    Maria Leńczuk (EDISONDA)

    Have you heard of koszykroku.pl? In 250 user tests, we checked how online​ shoppers react on basket and elements e-shops use to increase conversion. How to delight your customers? What makes them angry or confused? I'll tell you.

  • prelegent
    14:55 - 15:25

    What customers want from shopping app?

    Michał Giera (Spicy Mobile/Just Run App)

    How users rate shopping apps? What features they pay attention to? What is the strength of the m-commerce app, and what needs improvements? We will answer these questions due to research carried by Just Run App.

  • coffee
    15:25 - 15:40

    Przerwa kawowa / coffee break

  • start
    15:40 - 16:25

    Panel dyskusyjny - szczegóły wkrótce

  • registration
    16:25 - 16:45

    QUIZ powered by DIMAQ z nagrodami! Zainstaluj aplikację Kahoot! / QUIZ powered by DIMAQ with prizes! Install the Kahoot!

  • closing
    16:45 - 16:50

    Zakończenie / ending

  • registration
    9:30 - 9:40

    Rozpoczęcie / beginning

  • prelegent
    9:40 - 10:10

    App is a brand after all. How to create mobile brands?

    Łukasz Zaleśny (Blue 449), Łukasz Malinowski (Blue 449)

    A guide showing how to build technological brands inspired by interesting examples from the world and Poland, conclusions coming from data and many research projects, as well as from marketing experience of startups.

  • prelegent
    10:15 - 10:45

    Open Q&A session with a former, senior Google Search employee . your chance to find out about Google and SEO industry secrets!

    Kaspar Szymanski (SearchBrothers.com)

    Open Q&A session with a former, senior Google Search employee . your chance to find out about Google and SEO industry secrets!

  • coffee
    10:45 - 11:15

    Przerwa kawowa / coffee break

  • prelegent
    11:15 - 11:45

    10 Tips to Boost Your Mobile Sales

    Maciek Ziemczonek (Grupa Domodi)

    Very practical set of tips on mobile shopping. Based on research, no theory. You might be surprised what features are essential to users. You will find out which features are key to develop.

  • prelegent
    11:50 - 12:20

    Jak mobile zmienia email marketing w e-commerce?

    Marcin Kociuba (FreshMail)

    Czy mobile powinien dostosować się do emaila, czy email do mobile? Czy email mobile friendly musi być responsywny? Podczas prezentacji pokażę jak właściwie tworzyć komunikację poprzez email marketing dla e-commerce i m-commerce.

  • dinner
    12:55 - 13:45

    Obiad / dinner

  • prelegent
    13:45 - 14:15

    A consistent SEO and Google Ads strategy in mobile

    Krzysztof Marzec (DevaGroup)

    You will learn which elements of e-commerce site optimization will affect both SEO and Google Ads and how to rethink your Google presence strategy with the maximum benefit of the sales funnel. Scalable ideas and specific examples.

  • prelegent
    14:20 - 14:50

    Mobile in Omnichannel Retail

    Maciej Żyto (RTV Euro AGD)

    Mobile seems to be naturally rooted in Omnichannel Retail. But do we really understand its role and do we execute its potential in the proper way? Let's see some example of a retail daily business

  • prelegent
    14:55 - 15:25

    Growth Marketing & mobile e-commerce

    Adam Wesołowski (Ladder.io)

    My aim is to show you how to implement and scale Growth Marketing (Growth Hacking) activities in the development of your mobile eCommerce app.

  • coffee
    15:25 - 15:40

    Przerwa kawowa / coffee break

  • start
    15:40 - 16:25

    Panel dyskusyjny - szczegóły wkrótce

  • registration
    16:25 - 16:45

    QUIZ powered by DIMAQ z nagrodami! Zainstaluj aplikację Kahoot! / QUIZ powered by DIMAQ with prizes! Install the Kahoot!

  • closing
    16:45 - 16:50

    Zakończenie / ending

Organizer

  • clickmaster

Main sponsor

  • akamai

Honorary patronage

  • dimaq
  • iab

Media patronage

  • wp.pl
  • gazetakrakowska.pl
  • mensis
  • ecommerce_w_praktyce
  • marketerplus.pl
  • gazeta.pl
  • marketing-news.pl
  • ebiznes
  • magazyn e commerce
  • marketing online
  • nowa sprzedaż
  • socialpress
  • ecommerceidigital
  • stuff
  • stuff
  • wup.pl
  • crossweb
  • di24.pl
  • brief
  • strefa biznesu
  • nasluchawkach
  • poradnik_przedsiebiorcy
  • sukces jest kobieta

Partners

  • CocaCola
  • mobeedick
  • choice
  • server sms
  • server sms
  • devagroup
  • server sms
  • challange rocket
  • challange rocket
  • meeting application

Contact us

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